2015-10-08

Squire & Partners: "The Perfume Factory" (Don't look at me in that tone of voice, it smells a funny colour)



"The Perfume Factory proposal creates a vibrant, mixed use development on the site of the former Elizabeth Arden factory in North Acton. Designs retain an element of the Art Deco factory, which is used as a driving influence for the overall scheme."


"534 homes are provided in a series of new buildings including mews houses, courtyards and two slender towers, the tallest of which rises to 33 storeys. Each tower is conceived as an object referencing the shape and materiality of a perfume bottle, with design details inspired by Art Deco detailing and craftsmanship such as projecting curved balconies and metallic horizontal spandrels. A cantilevered top floor provides an elegant bottle top which provides shelter for a high level communal residents terrace."


"The proposals incorporate a variety of uses ranging from creative commercial, cafes/restaurants, nursery, retail and resident facilities which aim to foster a self-supporting community. A generously proportioned public realm includes a landscaped open space connecting the various functions, which includes a series of pavilions providing opportunities for users to interact socially."


Client Essential Living
Landscape Consultant LDA Design
Planning Consultant CGMS
Services AECOM
Structure Robert Bird Group
Transport Consultant Peter Brett Associates



London Borough of Ealing:

Reference number PP/2015/4551
Application Type OPDC EIA Development 16wk
Site Address (The Perfume Factory)
140 WALES FARM ROAD
ACTON
LONDON
W3 6UG
Description Outline planning application (matters of access only to be determined at this stage with all other matters reserved) for the demolition of all buildings and the retention of the existing north west fa├žade on the northern building; construction of 5 No. residential buildings between 3 and 33 storeys (plus plant) to provide up to 534 units (mix of studio, 1 bed, 2 bed, 3 bed flats and 4 bed houses); construction of 2 No. commercial/live work buildings between 3 and 6 storeys (plus plant); to provide up to (Gross External Floor Area) 6,147 sqm Class B1/live work; and 2,175 sqm Class B1; and 1,381 sqm Class A1/Class A3; and 548 sqm Class A1/Class A3/residential; and 564 sqm Class D1 nursery; together with amenity, landscaping, car and cycle parking, access, plant and servicing
Ward East Acton
Received Date 27/08/2015
Valid Date 28/08/2015
Decision PENDING
Decision Date
Statutory determination Date 17/12/2015
Consultation Start Date 11/09/2015
Consultation End Date 02/10/2015
Case Officer Paul Ricketts
Agent Name Miss Tanya Jordan
Agent Address 140 London Wall London EC2Y 5DN
Applicant Name Mr Barry Coltrini

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