"Westfield is expanding, the BBC building is being transformed, and Soho House is moving in — W12 is staking its claim as London’s latest hotspot. Nick Curtis on why the future looks best out west"
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"From the top of BBC TV Centre's East Tower in White City — the building where Blue Peter and Play School were made — you can see the future of London. The buildings below, once a monocultural fortress for Auntie Beeb, will soon become a mini-metropolis of 950 apartments, a new club and 50-room hotel from Soho House (complete with rooftop pool), as well as three refurbished TV studios and offices for BBC Worldwide and 300,000 [sic] other 'creatives'.
[That's enough gushing. Ed.]
Further north are the modern offices of BBC Digital, and beyond them Old Oak Common, itself set to become a mini-city once Crossrail arrives. The world's largest 'co-living' space, The Collective, opened there in May, offering 551 minimal, serviced living spaces around shared communal areas as an alternative to traditional rental models.
On the other side of Wood Lane, the mind-bogglingly vast, 25-acre, £3 billion new campus where Imperial College plans to 'invent the future through science and engineering and medicine' — as Professor David Gann, Vice President (Innovation) puts it — stretches north beyond the A40. To the east, the new phase of Westfield shopping centre — already one of the top five tourist destinations in London, with 28 million visitors a year — is under construction, and a site occupied by M&S warehouses is to become 1,480 new homes by developer St James."