Development Corporation publishes three new Old Oak Common images (The Puzzling, The Bland and The Scary)

---

Also, Transport for London has also just announced new public consultation over Crossrail 2.

This is the Euston-St Pancras station, with two entrances:

---

Wonder what that map shows!

Grand Union Alliance: The Story So Far

2015-10 GUA Leaflet

(Correction: The OAPF is the Mayor of London's responsibility, not the OPDC's.)

Evening Standard: "Renzo Piano's £1bn Shard of west London to transform 'lifeless' Paddington" (but PR launch could have been better)

Link to web site

"West London's tallest skyscraper will be at the heart of dramatic plans for a £1 billion transformation of Paddington by the property tycoon who built The Shard.

Images of a 65-storey 'skinny Shard' of apartments, offices, restaurants and a roof garden designed by Renzo Piano — the Italian 'starchitect' behind western Europe’s tallest building — were unveiled today ahead of a public exhibition.

Irvine Sellar, chairman of Shard developers Sellar Property Group, said although Paddington was one of London’s most important gateways it had been overlooked for decades. He said:

"At the moment you only go to Paddington for two reasons — to catch a train or to see someone in hospital. It is soulless and has no life and yet it is only five minutes from Hyde Park and seven or eight minutes from Marble Arch.

It is a fantastic location but it is stuck in a Fifties time-warp. We intend to create a place for people to go, where they will want to live, work, eat and shop."

Squire & Partners: "The Perfume Factory" (Don't look at me in that tone of voice, it smells a funny colour)

"The Perfume Factory proposal creates a vibrant, mixed use development on the site of the former Elizabeth Arden factory in North Acton. Designs retain an element of the Art Deco factory, which is used as a driving influence for the overall scheme."

"534 homes are provided in a series of new buildings including mews houses, courtyards and two slender towers, the tallest of which rises to 33 storeys. Each tower is conceived as an object referencing the shape and materiality of a perfume bottle, with design details inspired by Art Deco detailing and craftsmanship such as projecting curved balconies and metallic horizontal spandrels. A cantilevered top floor provides an elegant bottle top which provides shelter for a high level communal residents terrace."

"The proposals incorporate a variety of uses ranging from creative commercial, cafes/restaurants, nursery, retail and resident facilities which aim to foster a self-supporting community. A generously proportioned public realm includes a landscaped open space connecting the various functions, which includes a series of pavilions providing opportunities for users to interact socially."

Client Essential Living
Landscape Consultant LDA Design
Planning Consultant CGMS
Services AECOM
Structure Robert Bird Group
Transport Consultant Peter Brett Associates

---

London Borough of Ealing:

Reference number	PP/2015/4551
Application Type	OPDC EIA Development 16wk
Site Address	(The Perfume Factory) 140 WALES FARM ROAD ACTON LONDON W3 6UG
Description	Outline planning application (matters of access only to be determined at this stage with all other matters reserved) for the demolition of all buildings and the retention of the existing north west façade on the northern building; construction of 5 No. residential buildings between 3 and 33 storeys (plus plant) to provide up to 534 units (mix of studio, 1 bed, 2 bed, 3 bed flats and 4 bed houses); construction of 2 No. commercial/live work buildings between 3 and 6 storeys (plus plant); to provide up to (Gross External Floor Area) 6,147 sqm Class B1/live work; and 2,175 sqm Class B1; and 1,381 sqm Class A1/Class A3; and 548 sqm Class A1/Class A3/residential; and 564 sqm Class D1 nursery; together with amenity, landscaping, car and cycle parking, access, plant and servicing
Ward	East Acton
Received Date	27/08/2015
Valid Date	28/08/2015
Decision	PENDING
Decision Date
Statutory determination Date	17/12/2015
Consultation Start Date	11/09/2015
Consultation End Date	02/10/2015
Case Officer	Paul Ricketts
Agent Name	Miss Tanya Jordan
Agent Address	140 London Wall London EC2Y 5DN
Applicant Name	Mr Barry Coltrini

Walking Routes of West London: Studies on accessing Old Oak West station, Old Oak East station and North Acton Underground

... which puts into context the previous image...

Old Oak Common Lane Station square
(yes, that is the electrified Dudding Hill Line!)

Independent Transport Commission: "On the Move: Exploring attitudes to road and rail travel in Britain"

"... On the issue of modal choice, the findings are striking in demonstrating that economic factors still remain a strong determinant of travel choice, with younger people especially concerned about the high cost of using a car relative to their income, including issues such as insurance, parking and learning to drive. The impact of concessionary and advance fares on public transport use is also an important driver, especially for younger people and pensioners. At the same time, location appears to be a key determinant for modal choice, due to the poor provision of public transport in rural areas. This is particularly the case with older people in rural areas who feel that they need to retain a car in order to preserve their independence.

"Modal choice also varies significantly across the different groups. The research demonstrates that young people are ‘falling out of love’ with the car, and place greater weight on alternative consumer products, while older people see the car as an important part of their lifestyle. At the same time, improvements in the accessibility of the public transport system are encouraging car owners to make more varied modal choices.

"... At the core of this research has been the desire to understand whether these attitudes are temporary or permanent features affecting travel behaviour. By comparing different age groups, it has been possible to see that there remain ‘tipping points’ in peoples’ lives at which point modal choice shifts. Such tipping points include starting a family, now more common in one’s 30s, at which point car ownership becomes more desirable; and also retirement, which often results in downsizing from a two to one car household.

"In spite of these factors, it is evident that across all groups we are seeing a rise in utilitarian attitudes towards car travel, which indicates that car ownership is likely to increasingly shift towards new forms of car access, such as car hire and car clubs. An equally significant factor pointing towards more permanent changes in attitudes is the way in which use of public transport modes when young increases the likelihood of continuing to use these later in life."

ITC ORR Road Rail Attitudinal Report Final[1]

Until 8 Dec: Comment on Borisopolis (Central Activities Zone Draft Supplementary Planning Guidance)

Link to web site

"On 15 September the Mayor published draft supplementary planning guidance on London’s Central Activities Zone (CAZ) for public consultation.

"Planning for the CAZ involves striking a careful balance between its strategic activities – including business, culture, entertainment, shopping and tourism – and more local uses including housing. This document provides supplementary guidance on London Policies to ensure that the right balance is struck in different parts of the Zone."

Estates Gazette: "Easy as MDC?"

"Martha Grekos and Michael Mulhern assess the prospects of London’s second Mayoral Development Corporation, and consider how similar models could help meet the UK's regeneration needs"

"The concept of Mayoral Development Corporations (MDCs) was introduced under the Localism Act 2011. The powers were initially used to set up the London Legacy Development Corporation (LLDC), which assumed the powers and assets of the Olympic Park Legacy Company in April 2012 as well as the planning powers of the Thames Gateway Development Corporation and the Olympic Delivery Authority.

"The Old Oak and Park Royal Development Corporation (OPDC) is the second MDC in London. The OPDC came into existence on 1 April this year, to take advantage of investment in HS2 and Crossrail to develop an exemplar community and new centre in north-west London. It is one of the largest and most ambitious regeneration programmes the UK has seen since the 2012 Olympic Games."

How the OPDC works

"The principle objective of the OPDC is to establish a single body which possesses the necessary planning powers to co-ordinate regeneration, development and physical transformation across three London boroughs: Brent, Ealing and Hammersmith and Fulham. It is the mayor’s intention that this will be achieved through a strong plan, clear direction and governance structure that will support this scale of development for the benefit of the area and the communities that surround it.

"The OPDC is a functional mayoral body, however, as an MDC it is directly accountable to Londoners through an independent board. A team of officers report to a chief executive officer who is responsible for driving forward the comprehensive regeneration of this area.

"The OPDC is also a local planning authority, and its planning committee ensures decisions are made in an open, transparent and impartial manner. As part of that role, the OPDC is also responsible for the preparation of planning policy for the area, has compulsory purchase powers which it can use to facilitate this comprehensive regeneration, and can raise funds through the community infrastructure levy and section 106 agreements to support infrastructure delivery. The OPDC operates as a single voice across the three London boroughs and has been able to take part in lengthy discussions with central government to inform the Spending Review 2015 and the forthcoming Autumn Statement. Having a single organisation to drive the regeneration of the area gives greater certainty over planning and co-ordination, decision-making and investment.

"The mayor’s purpose in creating the OPDC is to provide clear leadership and co-ordination for this significant regeneration project, and to act as a single point of contact for the local residential and business communities, developers, investors, landowners and transport agencies. The OPDC has to build its reputation and credibility quickly so that it adds value to local development efforts, fostering a comprehensive and co-ordinated approach to land pooling, infrastructure delivery and masterplanning of the area by public and private sector landowners, developers, and a wide range of different stakeholders, to unlock the full potential of the area. By taking on such a task, the OPDC assumes a great deal of reputational risk."

Contrasting the LLDC

"The LLDC was the first MDC, covering the Olympic Park and surrounding area and spanning four boroughs, and has been tremendously successful in regenerating east London. However, the LLDC was in the privileged position of owning a large portion of the development land in the area and had the Olympics as a catalyst, which helped to capture people’s imagination. It is important to consider how best to do this at Old Oak Common and Park Royal.

"The OPDC has to have a plan, drive ownership forward and ensure that there is public and private 'buy-in'. The first two years will be crucial for building a strong vision and compelling proposition for the area that gives government, the private sector, and investors the confidence to invest in the infrastructure necessary to unlock development.

"It will be important to engage existing communities in early activation activities to give them a strong sense of ownership of the emerging local plan and new neighbourhood, and give prospective new arrivals the confidence to make it their location of choice.

"The OPDC will create the foundations for transformational change through robust planning and regeneration policy and transparent governance arrangements that provide clear and consistent leadership and incentives for key stakeholders to collaborate; alongside a robust delivery programme that sets out where, and when, development will take place.

"There are other examples of successful regeneration programmes that captured the people’s imagination such as King’s Cross, where Network Rail, London & Continental Railways and Argent achieved this by attracting cultural, educational and iconic uses to the area. There are opportunities to learn from this. Planning for the longer term is important and there needs to be flexibility. However, there is also a need to build confidence and demonstrate momentum by identifying and delivering 'quick wins' to secure buy-in for the regeneration of Old Oak Common and Park Royal."

A way forward nationally?

"In the 1980s, in an effort to reverse the process of inner city decline, the government set up Urban Development Corporations (UDCs). The aim was to regenerate areas that contained large amounts of derelict land by taking over planning responsibility from local councils. They had the power to acquire land, clear it and then provide infrastructure.

"They also attracted investment from the private sector by offering companies reduced taxes and other benefits and, in doing so, they promoted industrial, residential and community developments. However, they needed upfront funding to build the infrastructure and housing which could later be sold at a profit. Treasury guarantees were essential for UDCs.

"Some people see UDCs as agents of central government, imposed on local areas and denying local authorities of their normal rights and planning powers. However, the historic UDC model can be easily strengthened to make it more democratically accountable through allowing local authorities to create, and effectively own, the UDC, appointing their board and providing the operating brief. Locally based UDCs could become the contractual partner for landowners and infrastructure providers, providing transparency, clarity and greater confidence all round and helping to deliver the homes and jobs that the nation so desperately needs.

"Such transformations can already be seen in MDCs where there is accountability and, indeed, the OPDC is going one step further by ensuring the local authorities, local residents and local businesses are represented on the OPDC board and planning committee.

"These members will have a decision-making role in setting and adopting planning policy, setting CIL and determining planning applications. MDCs are also able to influence the land, whether through their sole ownership, use of compulsory purchase powers, co-ordinated delivery or the use of special delivery vehicles.

"The UDCs have played a central role in informing this learning process, both through their successes and failures. This has been done by demonstrating the importance of developing partnerships across local public and private stakeholders; the key facilitating role that local authorities can play as accountable long-term local stakeholders; and the importance of co-ordinating expenditure and programmes across the economic, environmental and social domains of regeneration.

"What the UDCs also clearly achieved was to help in the process of altering the context in which physical regeneration was tackled. Their introduction of a more single-minded and commercially sensitive approach to physical renewal attracted private sector involvement and investment into areas from which resources had previously been progressively withdrawn. This was an important spur to prompt the private sector and local authorities and other public-sector bodies to work more collaboratively.

"Large-scale development requires serious long-term commitment that can span political and economic cycles and a dedicated delivery vehicle to see it through the rocky road to completion: whether it is an MDC or a UDC. The London Docklands, east London and London Thames Gateway are different places today not only because of the often dramatic physical renewal within their areas, but because of the wider and more informed interpretation of regeneration that has in part stemmed from the inheritance of the UDC experience and in some cases the MDC."

The scale of opportunity

• The UK’s largest regeneration programme
• A 20-plus year regeneration programme.

Existing context

• The OPDC area is approximately 650ha
• The core development area of Old Oak Common is 135ha
• Huge issues with infrastructure capacity and severance need to be addressed
• The public sector owns (or has an interest) in about 90ha
• There is huge capacity to deliver homes and jobs on public sector land
• Cargiant owns about 20ha
• There are 1,500 existing businesses employing circa 40,000 people
• The area is spread across the London boroughs of Brent, Ealing and Hammersmith and Fulham
• 10 railway lines already serve/pass through the area.

Capacity for new homes and jobs

• Old Oak has capacity for 24,000 new homes and 55,000 new jobs
• Park Royal has capacity for 1,500 new homes and 10,000 new jobs
• Total = 25,500 new homes and 65,000 new jobs
• Early work shows the potential to deliver 9,000 homes by 2026.

Transport projects

• A new HS2, Crossrail, Great Western main line interchange station is due to open at Old Oak in 2026
• The first of two new London Overground stations at Hythe Road is due to open in early 2020s
• The second London Overground station on Old Oak Lane is due to open in 2026
• Feasibility work will commence in the coming months into the need and opportunity for rebuilding and/or renovating existing stations at North Acton and Willesden Junction.

Infrastructure requirements

• The total infrastructure bill could be between £1.5bn and £2bn
• OPDC is working with central government and landowners to identify ways to fund delivery
• The package of measures is still to be confirmed, but may include some form of funding and/or fiscal devolution.

Planning policy timescales

• Old Oak and Park Royal Opportunity Area Planning Framework to be adopted in autumn
• Local plan to be adopted in early 2017.

Martha Grekos is a partner and London head of planning and infrastructure at Irwin Mitchell LLP and Michael Mulhern is director of planning at Old Oak and Park Royal Development Corporation (OPDC)